Desiring Machine

Just watched the trailer for the latest Cohen brothers film “Burn After Reading“. The movie looks pretty funny and I am eager to see what the Cohen brothers do with Brad Pit. But the real story is the kick ass song in the movie trailer. I did a little researching and found out it is a song by a UK band called Elbow. The song is called Grounds for Divorce. It is a catchy, hard hitting little number. The break down into the heavy guitar is truly awesome. Well worth giving a listen. I think it is one of those bands that has been around for awhile, they have a bunch of albums and you ask yourself why haven’t I heard them before? Hopefully, this trailer will get them some notice.

Which gets to my gripe. Why do we have to search for songs in movie trailers? It was fairly easy to research the song by looking up IMDB message boards. But I was kind of zealously interested in the song. It seems to me that when a trailer uses a previously released but relatively obscure pop song it would be good to be more upfront about the music. Why not flash a quick name and band at the end? Song XXXX by Band ZZZZZ, something simple for 2-5 seconds. Catchy little song that grabs the audience? Do the band a favor and put the info out there so that people when watching a trailer can go buy the single right away direct from their iPhones or computers when they get home. Give the band a chance to capitalize on the the impulse buy potential. And if you don’t want to give screen time at the very least put this info up on the website in a prominent place.