Desiring Machine

Generally, I am quite cynical about billionaire philanthropy and the PR tactics of the mega rich. However, Branson’s recent pledge of 3 Billion to fight global warming is commendable. Clinton’s Global Initiative organization seems to be doing a lot to rally people towards action. I remember seeing Branson on the the Daily Show awhile back and Jon Stewart put it to him pretty directly. Stewart basically asked why don’t you put your billions to challenging people to come up with a more fuel efficient car? Branson’s response was interesting. It was definitely an unscripted moment and he was a bit caught off guard but you could sense the gears turning. I think he took this challenge seriously. I am glad to see people actively engaging long term vision on engery policy. Who knows what material results Branson’s efforts will bare but he does deserve our respect for trying. I might just have to start flying Virgin Air.